Van Marcke

Van Marcke

Van Marcke

VAN MARCKE 

‘When I look back at the history of our family business, I always tend to say: it’s not the Van Marcke’s who did it, but the people who have worked for our company throughout the years. What is remarkable about the story of our company is that it is one of constant change. The truth is that the processes of change have never been faster than they have been in recent years. Economically, ecologically, technologically, in terms of distribution or production, as well as geostrategically (think of the brexit, the Trump phenomenon or the situation in the Middle East), the world is in a state of flux.

Van Marcke celebrates 90 years in 2019 and looks ahead!’
– Mrs Caroline Van Marcke

 

Status: finished in September 2019. 3000 books in 3 languages were spread across a larger network  

 

Book Architect: Karolien Emmers
Research & Storyline: Karolien Emmers & Van Marcke
Interviews & copy: Karel Cambien &  Marc Le Rouge
Design: Zware Jongens (feat. Karolien Emmers)
Print: INNI group & Brepols & Faigin

 

PROCESS

The realisation of this book took 2 years. On a monthly base a team came together to co-create it. Interviews of more then 30 people are included and it took about 7 edit rounds on structure and layout. Dummy books in different materials were made to come to the final one.  An eco look and feel together with an avant-garde touch represent the spirit of Van Marcke combined with the essential ‘warmth’. We worked with a natural cardboard cover mixed with printed linen. 

The transition of the color ‘blue’ into ‘yellow’ represents the past moving into the future. The 2 colors play a crucial role in the experience of the book. 

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