So Good They Can’t Ignore You

So Good They Can’t Ignore You

Titel: So Good They Can’t Ignore You

Auteur: Cal Newport

Tijd: 8h

Score: 5/10


Interessante maar zeer Amerikaanse benadering rond de zoektocht naar wat je graag doet in het leven. De auteur gaat in tegen de ‘volg je passie’ filosofie en helt naar de ‘oefen en wordt beter’ aanpak. Ik kon maar moeilijk aansluiting vinden bij dit boek.  Ik geloof dat het moeilijk is om alle uren in te zetten die nodig zijn om ‘zo goed te worden dat ze je niet kunnen negeren’ als het niet voortkomt uit iets dat diep in je binnenste ligt (zogezegd dicht bij ‘je passie’). Hij kijkt nogal zwart- wit naar dit onderwerp.  Voor een andere benadering kan je evengoed het boek ‘Big Magic’ van E. Gilbert lezen, of ‘A job to love’ van The School of Life.


Bits of Wisdom

  • When interviewing Steve Martin on his career and memoir ‘Born Standing Up’ he says: “Nobody ever takes notes on my advice, because it’s not the answer they want to hear. What they want to hear is ‘Here’s how you get an agent, here’s how you write a script, … But I always say: ‘Be so good they can’t ignore you”
  • The craftsman mindset = a focus on what value you are producing in your job.
  • The passion mindset = a focus on what value your job offers you.
  • The craftman mindset is crucial for building a career that you love.
  • Follow your passion is bad advice, as most people aren’t born with pre-existing passions waiting to be discovered.
  • Stop focussing on little details, focus instead on becoming better.
  • Creating something meaningful (for oneself) and then present it to the world.
  • It is a lifetime of deliberate practice that again and again ends up explaining excellence. 
  • Deliberate practice is often the opposite of enjoyable.
  • You stretch yourself, day after day, month after month, before finally looking up and realizing: ‘hey, I’ve become pretty good and people are starting to notice’.
  • No one owes you a great career, you need to earn it – and the process won’t be easy.
  • ‘Musicians’ career paths are often idiosyncratic, often relying on unusual circumstances and lucky breaks early in life. 
  • Studio musicians have this adage: ‘The tape doesn’t lie’.
  • Spend time on what’s important,instead of what’s immediate.
  • ROWE = Results-Only Work-Environment
  • Giving people more control over what they do and how they do it increases their happiness.
  • Control is powerful but you need something of value to offer in return. 
  • Acquiring more control in your working life is something that benefits YOU but likely has no direct benefit to your employer.
  • Do what people are willing to pay for.
  • To have a mission is to have a unifying focus for your career. 
  • A mission chosen before you have relevant career capital is not likely to be sustainable.
  • A career untamed, he realised, can bring you into dangerous territory, such as being bored.
  • Remarkable marketing is the art of building things worth noticing… produce Purple Cows.

  • Working right trumps finding the right work.

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